Customization and Branding: Transforming Basketball Floors into Marketing Assets

From NBA arenas to college gyms, this article explores how custom logos, 3D designs, and LED-integrated floors enhance brand identity. It covers techniques like laser engraving, digital printing, and inlaid panels, as well as the role of flooring in sponsorship deals and fan engagement.

Key Points:

Technological advancements in customization
Cost implications of intricate designs
Legal considerations (e.g., trademark rights)


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